ETHICAL ISSUES IN MARKETING: AN APPLICATION FOR UNDERSTANDING ETHICAL DECISION MAKING
نویسندگان
چکیده
منابع مشابه
Analyzing Ethical Decision Making in Marketing
Marketing ethics has been receiving increased research attention, particularly within the past 10 years. One area of interest in the topic has been development of models, or frameworks, for analyzing ethical decision making in marketing. Few of the models have been tested empirically. In addition, the existing frameworks suffer from certain limitations. This article presents an alternate approa...
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ژورنال
عنوان ژورنال: İktisadi ve İdari Bilimler Dergisi
سال: 2015
ISSN: 2149-1844
DOI: 10.14780/iibd.22226